FLOORads!®

Activate Your Ad Campaign Inside Retail Stores. Finally, there is a medium able to communicate advertising campaigns in-store. Until now, the active emotional influence of campaigns has been left in living rooms and highways. Introducing FLOORads!®. With their large format (six square feet) and stunning graphics, FLOORads!® are "billboards on the floor" that project the full richness of your ad campaign in-store. Unavoidable against uncluttered floors, FLOORads!® literally stop shoppers in their tracks, activating your ad campaign, right at Point-of-Sale.

Use Emotion, not Price, To Close the Sale. FLOORads!® revolutionize brand marketing. Today, the primary vehicle to gain attention in-store is price-off promotion. But price discounting does not build brand value, it depreciates it.

In contrast, FLOORads!® build brands and drive full-price sales by rekindling the emotional power of your ad campaign where you want it most -- when most shoppers make their buying decisions.

By elevating your campaign to "top of mind" and linking your campaign to your product on the shelf, FLOORads!® close the potential sales set in motion by your ad campaign.

Isn't that the point of branding -- to sell on positive emotions, not price?

The Final Component Integrating Your Campaign. Your ad campaign is a continuous sales presentation. And just as "asking for the order" is the final step of a successful sales presentation, FLOORads!® broadcast your brand message to ask for the order at Point-of-Sale, where 71% of brand purchase decisions are made. FLOORads!® deliver the Last Word in an integrated ad campaign, extending it to this critical point of decision. FLOORads!® give you the assurance that, when shoppers make their buying decisions, your ad campaign is not a distant memory -- it is the biggest thing on their minds!

Out-Of-Home

Billboards
Building Wraps
Fleet Graphics
Floor Graphics
Window Graphics
Table Graphics
Ambient
Instore Graphics

Retail

IN-STOREplus!®
-COUPONplus!®
-CARTplus!TM
-SHELFplus!®
-FREEZERplus!TM
-TAKEplus!®
-SHELFbannerTM
FLOORads!®